Friday, April 22, 2016

Time to Lighten Up on U.S. Stocks?

As those of you who follow my financial blogs know, I am a believer that the largest component of long-term investing results is one’s asset allocation. To maintain a proper allocation, one must periodically rebalance portfolios.

Since the beginning of the year, the S&P 500 has risen about 3.9%, which does not seem like a huge change. However, the year started off with a sizeable correction, so from its low this year, the S&P 500 is up over 14%.

And since it’s low in 2009, the S&P 500 is up over 200%, demonstrating why bailing on stocks when all seems gloomiest is exactly the wrong approach. And, I would argue, so is going all in on stocks as the markets continue to appear rosy. (That would be now.) Rebalancing forces one to sell off relative winners to buy relative losers.

If you haven’t rebalanced in a few months, it might be a good time to determine if your portfolio needs attention.

Only rarely do I change the allocation percentages of my various investment categories. Now, however, is one of those times. My sense is that U.S. stock markets are overpriced. As noted, The S&P 500 has already risen over 200% in the last seven years. That’s past. What matters is the future, and current price has everything to do with collective future expectations.

My expectations are a bit gloomy:

The bull market is already seven years old, but still propped up by expansive fiscal and monetary policy. The Fed still keeps interest rates artificially low. The U.S. Federal government stills pumps money into the economy. Its projected deficit for the year is $500 billion. Continually applied, these types of polices lead to bubbles.

Interest rates are much more likely to rise than decline (a negative to both stocks and bonds), unless a recession occurs.

Commodity prices have fallen substantially, temporarily boosting profits (consider airlines, for example). The five-year decline is likely to reverse.

The dollar has risen substantially over the last five years compared to major currencies (Euro and Yen by 30+%). This means U.S. based exports are more expensive and foreign earnings for U.S. companies have less value.

Much of the U.S. unemployment slack has been erased. This means corporations will have to pay more for talent they need. At the same time, much of the increased profit margin they have wrung out of labor costs by converting full-time positions into part-time and on call employees, outsourcing, and eliminating defined benefit pension plans and the like has already been fully reflected in earnings.

When (not if) the next recession occurs, the Fed will have fewer resources to counteract the liquidity crises that will surely occur because it has kept interest rates artificially low. Similarly, with the U.S. debt at record levels, Congress will be unlikely to approve appropriate economic relief measures.

Thus, the next recession will likely last longer and be deeper than would be the case if the U.S. economy were not starting from a position where expansionary measures are constantly in effect.
All of which says to me that U.S. stocks are riskier than usual in my portfolio. Recall that I am older and retired, which means I have fewer years to recover from any bear market and (worse) I do not have the ability to purchase more investments through savings from future earnings.

So my situation is different from yours, as may be my analysis of what to expect. But I figured I’d share my thinking and maybe learn something from everyone’s reactions.


~ Jim

Wednesday, April 20, 2016

Second Edition - Chance for a do-over

This past Wednesday, all the rights to Bad Policy officially reverted from my publisher to me and the second edition went live using my publishing company, Wolf's Echo Press. I’ve already discussed the self-imposed angst I generated by reediting and reformatting the book. Today I want to talk about one of the things independent authors often say they most cherish, the ability to choose how to price and promote their books.

The print decisions were fairly easy to make because I’ve had practice when I developed the print edition of my Kindle Scout winner, Ant Farm. I use CreateSpace to prepare the print edition for sale on Amazon and IngramSpark for all other distribution. The reason for the two versions is the difference in royalties CreateSpace pays for Amazon and all others.

Here’s how royalty works at CreateSpace for Bad Policy:

The list price is $14.95, of which they take 40% off the top if the book is sold on Amazon or 60% if sold in “Expanded Distribution” (any Amazon competitor, whether online or bricks and mortar). That leaves $8.97 (Amazon) or $5.98 (Other). From that, CreateSpace deducts both a fixed charge per book ($0.85 for books with 110-828 pages) and a variable charge of $0.012/page (for Bad Policy this comes out to $3.19) for total per unit deductions of $4.04. My payment (combining my roles of publisher and author) is what remains, $4.93 if the book sells on Amazon and $1.94 elsewhere.

As an aside, note that even if we assume there is no profit for CreateSpace in the $4.04 fixed costs of producing a book, they and Amazon still make $5.98 (before shipping costs) per book sold on Amazon, compared to the publisher’s and author’s combined take of $4.93!

At IngramSpark, the royalty calculations are a bit different because the publisher determines the wholesale discount. I set mine at 40%. My thinking is that bookstores will be ordering this book because of customer request, not to stock their shelves. Therefore, the standard discount makes sense. Starting with the same $14.95 with 40% wholesale discount, leaves $8.97. Ingram has a higher charge to print the book ($4.84), leaving $4.13 for the publisher and author.

That’s eighty cents lower than what CreateSpace pays for Amazon sales (so I use CreateSpace for that sales channel), but a whopping $2.19 higher than CreateSpace when it comes to any other sales channel. Another reason for using IngramSpark for bookstore sales is I have had bookstore owners tell me they will not carry or order a book published by CreateSpace because it is owned by Amazon, who they see as an unfair competitor.

Figuring out what to do with print was the easy part. How to price the ebook and where to sell it required (and will require in the future) considerable thought.

The original ebook price for Bad Policy was $5.95. Cabin Fever’s ebook still has a $5.95 price tag. Kindle Press priced Ant Farm at $3.49. Amazon, gorilla of the ebook market with a roughly 70% share in the U.S., pays royalties at a 70% rate for books priced between $2.99 and $9.99, provided the books comply with a few rules that are easy to follow. Prices outside that range qualify for a 35% royalty.

I like 70% better than 35%—about twice as much.

I did a scientific survey of 1 person (my life partner, Jan). She said to price it at $4.00. The marketer in me changed that to $3.99 and that is its price.

We now arrive at the decision point over which much ink has been spilled: go exclusive with Amazon’s Kindle Direct Publishing (KDP) or sell across multiple platforms. There are excellent arguments for both sides. I looked at my past sales for guidance. Amazon has sold over 80% of the ebooks for Bad Policy and Cabin Fever even though the publisher made sure the books are available everywhere.

The KDP exclusivity period runs for ninety days, when it can be renewed for the next ninety days or not. The biggest advantage for going exclusive with Amazon is to have the book available in Kindle Unlimited (KU) and the Kindle Owners Lending Library (KOLL).

Thirty percent of Ant Farm ebook sales have come through the KU and KOLL programs. Yes, if a book is not available on KU and KOLL, some people will buy the books, but those folks have already had three years to purchase Bad Policy. Consequently, I decided to start Bad Policy’s rebirth by going exclusive and trumpeting to KU participants that for them the book was now free. Of course, they have to read the book before I see any royalties!

I’ll do the experiment for ninety days, evaluate it, and then decide what to do for the next ninety days. That’s life in the independent author lane. Oh, and here's the link to Amazon if you're interested in in the Seamus McCree novels.

~ Jim

This blog originally appeared on the Writers Who Kill Blog 4/17/16.