Saturday, April 6, 2024

Using AI to Help Create a Book Cover

My journey of using personal photographs in my book covers started with a traditionally published book, Cabin Fever. The publisher’s cover artist used a stock photo of a cabin that was much too ornate for Seamus McCree’s guest cabin and worse, since the story takes place in the dead of winter in Michigan’s Upper Peninsula, he included snow . . .on deciduous trees that still had all their leaves. The coup de grĂ¢ce was strings of lights hanging from the cabin (which has no electricity), you know, the ones that are supposed to make you think of icicles. After a good laugh, I sent him a picture of the actual cabin I had used as a model—which he incorporated into the final cover.



Once I became an Indie Publisher, I decided I would continue to use my photos in the cover creations. Empty Promises was my first try. In the story, Seamus’s granddog finds bones in a derelict cabin. I chose to depict that cabin on the cover. The actual cabin I photographed was in too good shape, so I Photoshopped the image to distress the cabin, sloping the roof and shifting the extension to look as though it were about to fall down. I added a couple of holes in the roof for good measure.



Next came my first novella, “Low Tide at Tybee.” I chose a picture of the Tybee Island beach populated by sanderlings, energetic small sandpipers described in the story.


The action in False Bottom returned to Boston, Seamus’s hometown and included references to cemeteries and a Celtic Cross. I incorporated a picture I had taken at the Gettysburg Battlefield of the monument commemorating New York’s “Irish Brigade.” The actual statue has a life-sized Irish Wolfhound lying on its base that I had to carefully remove. I merged fog from another photo to create the cover.




The novella “Furthermore” story follows immediately after False Bottom. It made sense to me to link the two covers. I used the same elements, but pushed the monument further to the back and more in the fog, which fits the story.


For both Granite Oath and the compendium Seamus McCree U.P. North, I picked photographs of Shank Lake, Michigan, where Seamus has his “camp.” Interesting fact on the Granite Oath cover: given Seamus’s camp faces west over Shank Lake, most people think the cover depicts a sunset; the actual picture was facing west, but of a sunrise reflected in the clouds and lake.

For the last several publications, I have enlisted the help of my Readers Group (newsletter subscribers) and Facebook followers to help select the cover. I present four or five alternative covers, give them a brief teaser about the story, and ask them to choose their favorite and tell me what they liked or didn’t like about each one. Hijacked Legacy takes place at Seamus’s camp in late fall. Light snow falls during a critical scene. Each of the five offered choices had strong proponents and equally strong detractors. All were terrific photos. The problem, I decided with them all, was they did not depict the suspense Hijacked Legacy incorporates.



I considered including the view of a sniper’s scope projected into each of the scenes. That didn’t work, and besides, we had used that visual for Cabin Fever. Instead, I began playing with incorporating a camouflaged individual with a rifle. I figured the next weekend my neighbors were up at camp, and I’d get one of them to pose in camo with a rifle in various locations: on the road and in the woods. Except they weren’t able to come north that weekend, and we were soon heading south,


I’d read about people using AI tools to create images and gave it a whirl. Using Google’s Bard (now Gemini) to create some alternatives, I tried describing the scene as well as I could: a camo-covered sniper with a rifle hiding behind a deciduous tree with its leaves off, and so on and so forth. Somehow, I never got Bard to understand the concept of “hiding behind a tree.” This is as close as I got:

Good enough to play with. First, I eliminated everything but the sniper and then merged him with my photo of the snowy woods. Should he face right or left? How much of him should I show? I came up with a few concepts, passed them by my Readers Group and learned that when they viewed a thumbnail, they knew something was there, just not what. I was also playing with fonts and colors given the neutral background and had mixed comments about those alternatives as well. Shucks.

So, I noodled, and noodled some more, and after many tries, I settled on the final version. In it, I leaned the sniper forward to make him clearer and display the barrel of the rifle. I modified the font and tucked the Legacy tight to the Hijacked, giving the visual impression that Hijacked (with its H and J) is grabbing the Legacy—visually, stealing it.

I hope readers find it intriguing enough to check out. The paperbacks are at the printer and pre-orders are available for both ebooks and paperbacks from my website at https://jamesmjackson.com/ 

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James M. Jackson authors the Seamus McCree series. Full of mystery and suspense, these thrillers explore financial crimes, family relationships, and what happens when they mix. To learn more information about Jim and his books, check out his website, https://jamesmjackson.com. You can sign up for his newsletter (and get to read a free Seamus McCree short story).

This blog first appeared on the Writes Who Kill Blog 4/2/24.

Wednesday, February 7, 2024

Amazon is Bad for Authors’ Wealth

I have a love/hate relationship with Amazon. They sell more of my books than all other retailers combined. Through KDP (Kindle Direct Publishing), they make it easy to upload and change files. And for that, they never charge a fee. That’s the love.

What they pay me, and their arbitrary rules and the hoops they employ, trigger a strong hate response.

Amazon Prime Pricing

What does Amazon Prime have to do with my writing business? It sets the stage for my argument about pricing. Amazon introduced Prime in February 2005 at $79 for the year. Adjust that price with inflation[i], that would now be about $126. The actual cost is $139. For that 10% real-dollar increase, Amazon added Prime Video (initially without ads, but now I have to pay more to avoid them). Their initial guaranteed delivery of Prime-eligible merchandise is a thing of the past. Although shipping remains free, if the delivery date slips—well that’s life. To summarize: for the 10% increase I now have ad-supported Amazon Video, and less attractive shipping. Let’s call that a fair deal and move on to things that are not fair.

Kindle Unlimited Pricing

Kindle Unlimited is the subscription service that allows members to read unlimited amounts of the content they make available. It began in 2014 at $9.99 a month. Inflation adjusted to the present, that’s equivalent to about $12.85. The price is now $11.99, so Amazon has taken an inflation-adjusted 7% hit.

How Amazon Pays Authors for books read in Kindle Unlimited

For authors’ books to be available to Kindle Unlimited readers, the book must be exclusive to Amazon under a ninety-day contract (called “Kindle Select”) with Amazon’s Kindle Direct Press (KDP). KDP pays authors based on the number of pages of their works KU members read each month. In July 2015 (the first date included in the data published by Written Word Media[ii]), the payment rate was $.005779 per page. KDP counts pages in a way that makes sense only to them. My ~90,000-word novels average 450-500 pages the way they count for KU payments. (The actual paperbacks have far fewer pages.) We’ll be generous and use 500 pages. That means if someone read my book cover to cover in July 2015, KDP would have paid me $2.89. Adjusting that with inflation to today, it becomes $3.72.

The reimbursement rate per page has steadily declined over the years. For December 2023, it sat at $.00437. That same book would now earn only $2.19. In real dollars, they are paying less than 60% of what they were nine years ago.

Amazon will point out that their total payments have increased considerably. Obviously from the math, pages read have increased even more. I assume the growth has been driven largely by the growth in KU membership rather than in the average number of books read per user. Amazon keeps those statistics to themselves, and they alone determine the payout rates. There are no independent auditors making sure things are fair.

They’ve taken a 7% hit; authors have taken a 40% hit. Explain to any author how that is fair.

The 35%/70% royalty payment rate disaster.

Let’s move to how KDP pays authors for eBooks they sell. In the middle of 2010, Amazon unilaterally decided to pay 70% royalties on ebooks, BUT ONLY those priced between $2.99 and $9.99 inclusive. The number of pages in the book doesn’t matter, only the list price. Whether the book has illustrations is irrelevant. I’ve blogged in the past why there is no economic justification for this prejudice against lower and higher priced books. But even if there were, nearly fourteen years have passed. In inflation-adjusted dollars, the range should now be $3.85 to $12.89, but the range has not changed.

Even worse, the range for the US and Canadian markets is the same $2.99 to $9.99. The problem is C$9.99 is worth only US$7.45. And it’s not like Amazon can’t create different ranges for different currencies. For books sold in the Australia Amazon market, the top of the range to receive 70% is AU$11.99 (which converts to US$7.89). Picky? Yes. Frustrating that they don’t even consistently apply their insane rules? You betcha.

How KDP handles free books

KDP won’t allow authors to list free books. (As a “perk” of joining Kindle Select, they allow you to list them for free for five days out of the 90-day commitment.) What Amazon will do is allow anyone (including the author) to report lower prices on other markets. They’ll confirm the price is lower and then match. This is a labor-intensive task.

I have listed for free the first book in my Seamus McCree series, Ant Farm, on Google, Kobo, etc. Every Wednesday I check to see if Amazon still lists Ant Farm for free on each of their country-specific stores. I’d guess four out of five weeks at least one market has stopped price matching and returned to posting the list price. I write KDP an email, give them the Google and Kobo links to the affected markets to demonstrate they are free elsewhere. They always revert the price to $0.00.

My suggestion for a better way

When I sell a book on Amazon, they reduce my 70% royalty by a small delivery charge. For my novels that runs $0.06 to $0.08. For my three-book boxed sets, it runs $0.13 or $0.14. Why don’t they allow authors to list their books for free and invoice them with the delivery charge? They can set up payment systems the same as they do when an author places ads in the Amazon marketplace. Amazon makes more money. It doesn’t have to expand staff to check competitor prices and manually adjust the sales price, and I don’t have to spend five minutes every Wednesday determining which books I have to rattle their cages about.

Alrighty, then. I feel better now that I have expressed my dissatisfaction. I’ll crawl back into my cave and prepare for the launch of my next book (Hijacked Legacy—Seamus McCree #8, releasing 4/22/24).

What do you think? Are my complaints legit or . . . well, you can complete that sentence in the comments.

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James M. Jackson authors the Seamus McCree series. Full of mystery and suspense, these thrillers explore financial crimes, family relationships, and what happens when they mix. To learn more information about Jim and his books, check out his website, https://jamesmjackson.com. You can sign up for his newsletter (and get to read a free Seamus McCree short story).

[This blog was originally posted on Writers Who Kill 2/6/2024.]

[i] I used CPI-all urban consumers, but any index would work

Sunday, January 7, 2024

A New Approach to Goal Setting

Over the years, I have tried many goal-setting processes. The traditional approach is to set your annual goals to start January 1. Instead of using January 1, I tried using my birthday as the start of a year’s goals. I even deliberately chose not to set annual goals. When I do set goals, I try to make them SMART goals (Specific, Measurable, Attainable, Rewarding, and Timely. See this blog for more details about SMART goals.[i]) From decades of experience, I have learned several important lessons about how I work with annual goals.

1. For me, setting goals works much better than not setting goals.

2. I have never managed to successfully complete all the annual goals I set (except when I didn’t set them).

3. Something always happens during the course of a 365-day year (or in this case, 366-day year) to cause my initial goals to no longer remain completely relevant.


Question: So, what is a poor boy to do?

Answer: Try something different.

This year, instead of setting annual goals, I will set quarterly goals. For my author business, I have four broad categories: Writing, Teaching, Sales and Marketing, and Business. Writing includes my creative process starting with creating the first draft and continuing through revisions and editing until the final version is complete. Teaching includes creating and delivering courses. Sales and Marketing encompasses everything relating to selling my creations. And Business includes the legal and financial aspects of my work.

For my personal side, I have two broad categories: Sharpening the saw and Miscellaneous. Sharpening the saw includes anything related to my physical or mental well-being. Miscellaneous covers anything else. For first quarter 2024, I have confined my sharpening-the-saw goals to three items: maintaining my weight at or under 162 pounds, reaching an exercise target related to running a half-marathon in May, and an education goal to become comfortable with dictation using Dragon.

What about my author goals, you ask?

The Business aspects are prosaic: send out required tax statements to others and complete my 2023 taxes, submit my nominations to various “best of” competitions.

Teaching goals also reflect known commitments. In the first quarter of 2024, I will teach one full course and begin teaching a second. I have two books I plan to reread this quarter to prepare for a third course that I teach late in 2024.

The Writing category has two major elements: complete all writing work necessary on Hijacked Legacy (Seamus McCree #8, which has a publication date of April 22, 2024), and revise a manuscript currently titled Niki Unleashed (Niki Undercover #2).

Marketing and Sales also includes two broad goals. The first relates to putting in place everything necessary for the April 22 launch of Hijacked Legacy. That includes creating blurbs, arranging guest blogs, a launch party, advanced reviews, and more. Soup to nuts, as my father was fond of saying. I have not completed work on the second goal. I know the first step, which is to create a marketing plan for the first quarter. That goal calls for me to complete that by January 15. Once complete, I’ll know what other goal(s) will make sense.

And there you have it. What approach are you taking for 2024 goals?

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James M. Jackson authors the Seamus McCree series. Full of mystery and suspense, these thrillers explore financial crimes, family relationships, and what happens when they mix. To learn more information about Jim and his books, check out his website, https://jamesmjackson.com. You can sign up for his newsletter (and get to read a free Seamus McCree short story).

 [This blog originally appeared on Writers Who Kill 1/2/2024]