Showing posts with label tips. Show all posts
Showing posts with label tips. Show all posts

Friday, January 8, 2021

Making Endings for the New Year

 

English Proverb


In Western cultures, January 1 starts the annual calendar and with it come resolutions for the new year. We vow to lose ten pounds, exercise more, get organized, save more, quit smoking, learn Swahili, et cetera. I have nothing against goals. They can be helpful if used the right way, and five years ago I wrote a blog on Making Your Goals SMART. We can start a self-improvement project any day of the year. Today, however, I want to suggest that making good endings can be a critical step to our success.

Have you had the experience of trying to solve a problem and, seemingly out of nowhere, a solution appears, often long after you have actively been thinking about the problem? In college, I kept a notepad by my bed because I would wake up in the middle of the night knowing how to work a math problem that had stumped me the previous day or two. As an author, my recent experiences take the form of resolving a plot hole that had bothered me, or realizing I have a plot hole that I had not recognized. These sudden inspirations often occur while I am walking or listening to music.

Our minds are wired to work on open issues. Think of a computer that has programs open for Facebook, YouTube, a spreadsheet to collect receipts and expenses for your taxes, three incomplete short stories, a webpage providing information about how long it takes a body to decompose in Georgia clay, a to-do list with a few items checked off, a calendar reminding us that next week we have a colonoscopy scheduled for Tuesday at 9:20 a.m., and we need to pick up our child from soccer practice at four this afternoon, and our email program dings every time a new missive arrives. That’s a lot of stuff going on. The computer has algorithms to tell it how to allocate memory, CPU, space on the screen, and whether to access your printer remotely.

Our brains operate in a similar fashion with the positive result that our brainpower keeps working on problems we couldn’t solve. Often when we least expect it, an answer appears. They are not always great answers, but often they are spot on. Unfortunately, our brains aren’t good at prioritizing which problems to work on. Consider those times when you catch yourself thinking about the job you didn’t take seven years ago, the day Sally laughed because your clothes didn’t match, how embarrassed you felt in fourth grade when you snorted milk out your nose. We can’t change these past events. Although it may be useful to learn from past mistakes, dwelling on them at the expense of moving forward isn’t productive – and yet, if we allow them to remain open issues, our subconscious keeps offering opportunities for review. Example: two days after Sam crushed us with a negative one-liner, we think of the perfect response. Too late to use that response, but if we accept it as a fine solution to the problem, we can close that mental tab.

Sometimes we can catch ourselves wallowing in the mud hole of a past situation and issue a personal cease and desist order. This is the advice not to cry over spilt milk.

We can control a vast number of mind-tabs that opened with the best of intentions that we should put to bed. As part of preparing for 2021, I decided to end five writing projects that once excited me so they no longer suck up precious resources from more desirable projects.

Five writing projects I will end

1. Audio Books & Screen Plays: I will not create audio books for the Seamus McCree series. Closing that path means I don’t have to spend time or effort to compare (yet again) alternative financing methods and royalty splits, or find a narrator, or worry about whether Amazon is treating its vendors well. Nor will I follow several suggestions I have received to convert some of the Seamus McCree novels into screenplays.

2. Analysis Paralysis: For 2021, I will not reconsider whether I should maintain wide distribution for the Seamus McCree series or return to the Amazon-only universe with its access to Kindle Unlimited readers. Nor will I make comparisons to what happened in 2020 or 2019.

3. Dystopian Novels: I will put my idea for a dystopian YA series on hold and spend no more time world-building and sketching character arcs.

4. Class for Writers Using Microsoft Word: I know many writers could use a class to help them efficiently use Microsoft Word to prepare their drafts, manuscripts, and format their material for printed books. I enjoy teaching and could do a good job. But the time it will take me to collect material, prepare lessons, market, and deliver the course far exceeds the financial or psychological benefits I might obtain. I will turn down current requests.

5. Dealing with Psychic Bleeders: I call people who sap our positive energy with their negative energy “Psychic Bleeders.” Their techniques include “Woe is me” posts and emails, constant complaints about others, and refusal to do the most basic work themselves while looking for others to spoon-feed information. I’m giving up trying to help (some might say to save) psychic bleeders. I’ll politely refuse to engage with their antics.

The above list is not all-inclusive, nor (except for #5, I hope) am I precluded from resurrecting a project in the future.

Ending projects also holds for the non-writing parts of my life. I plan to give special emphasis to ignoring political Psychic Bleeders on whom I have spent inordinate energy this past year! [I wrote this before the events in Washington, DC on January 6. I still have some work to do on this one.]

Does this idea resonate with you? What endings should you make to free up time and energy for the important things in your life? I look forward to your comments.

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James M. Jackson authors the Seamus McCree series. Full of mystery and suspense, these thrillers explore financial crimes, family relationships, and what happens when they mix. Furthermore, a novella is the most recent addition to the series. You can sign up for his newsletter and find more information about Jim and his books at https://jamesmjackson.com.

(A version of this post first appeared 1/5/21 on the Writers Who Kill Blog.)

Sunday, June 30, 2019

Amazon, Authors, and Asymmetric Information


By James M. Jackson

Asymmetric information occurs any time two parties to a transaction have different levels of knowledge about a situation.

Sometimes that’s a very good thing: When I go to the doctor with bothersome symptoms, I expect her to know a lot more than I do about diagnosing the problem and how to treat the underlying issue.

Sometimes it is not a good thing: for example, when you buy a used car from a stranger, the seller knows much more about the car than the buyer does. The seller knows whether the car had all its routine maintenance, whether the son red-lined the engine drag racing with friends, whether it sat for a week in a flooded garage. Unless you are a mechanic, or hire one to inspect the car, you will suffer from asymmetric information.

Let’s Focus on a self-published author’s relationship with Amazon when using KDP (Kindle Direct Publishing).

What does Amazon provide to self-published authors who use KDP (Amazon’s publishing platform)?

You know your royalty rate depending on choices you make about pricing your book and what markets you want Amazon to sell into. There are no hidden costs.

They provide information about your sales—it’s not always 100% accurate, but it’s reliable, and it’s current (at least reasonably so) to within a day.

If you enroll your books in Kindle Unlimited, you can determine the number of pages members read, again daily, with good accuracy.

Amazon provides these data sooner than what an author receives from traditional publishers.

Where does Amazon use its Asymmetric Information to its advantage?

Book Rankings: No one knows exactly how Amazon determines book rank. Sales have something to do with it: we’re sure of that. But sales over what period? What effect does sales momentum have? Sales memory (past sales)? Pages read by members enrolled in Kindle Unlimited also count toward a book’s ranking, but we don’t know how. Does your book share a level playing field with big publishers? How about with Amazon’s own imprints? (i.e. How level is the playing field level?)

One example of a non-level playing field is this: If you give your book away, Amazon assigns a separate ranking for free books. However, free downloads of Amazon Imprint books included in their “First Reads” promotion count the same as sales and are not segregated into a separate class, meaning these books can (and do) obtain the coveted #1 status in their categories.

Search Results: When you search for a book on Amazon, how does Amazon determine which books to show? Do they favor Amazon imprints? To what extent do they favor those who advertise? Do they look to maximize possible Amazon profit on a book sale?

For example, does Amazon use an algorithm that calculates their revenue for a book purchase, multiplied times the probability someone will purchase the book after seeing an ad + the profit earned from the ad itself?

Amazon does “manipulate” results to reflect its interests: recently some authors have entered their book’s name in Amazon’s search box and discovered the first page of results did not include any of their books. Most people don’t click past the first page, which means when that happens the affected author’s books become nearly invisible, even to people who specifically searched for the author.

Amazon tells authors to choose seven useful keywords to categorize their books to help readers find them when they search. Yet only Amazon knows how they use this information and what they combine it with when they deliver search results.

Amazon usually shows “Also Boughts” relative to each book. How are these determined? Is it a level playing field (i.e. do Amazon imprints get included more often as also boughts that other books?) Do books with ads automatically get different treatment?

When authors advertise on Amazon, the asymmetry becomes worse.

Only Amazon knows how it determines how much to charge for a click.

Only Amazon knows how it determines which ads it presents and where.

Amazon knows exactly who clicked on your book’s link—you don’t.

Similarly, Amazon knows which book everyone bought—you have no idea who buys your books.

What’s an author to do?

Knowledge and boycott are the primary tactics to counter asymmetric information. If you choose to self-publish, Amazon is too big a marketplace to boycott, leaving knowledge as your only choice. Knowledge takes two forms: First one should understand where asymmetric information exits (and hopefully this blog helped). Then, to the extent possible, learn strategies to counterbalance Amazon’s advantages.

It’s not just authors . . . readers, too!

Amazon’s asymmetric information advantage also affects us as readers. It knows what we read (if we use a Kindle or Kindle App, it even knows when we read). It knows what books you’ve searched for, what ads you click on, and which ad placements attract your attention.

Not that I want you to become paranoid about asymmetric information, but based on your purchases, Amazon might even know if you are naughty or nice–oh wait, that’s Santa Claus—and besides, you already know that about yourself.

* * * * *


James M. Jackson authors the Seamus McCree series. Full of mystery and suspense, these thrillers explore financial crimes, family relationships, and what happens when they mix. False Bottom, the sixth novel in the series—this one set in the Boston area—is now available. You can sign up for his newsletter and find more information about Jim and his books at https://jamesmjackson.com.


This blog was first published on Writers Who Kill.